When it comes to annuity appointment setting, the most effective technique by far is the Drop-By System. However, if you’ve totaled your car, broken both legs and must resort to a phone call, I’ve always taught my agents that the best way to engage your prospect on the phone is to open with a statement that is anything but your typical warm fuzzy, “How are you today?” Your statement must (1) make them sweat a little and (2) pose a problem which is at the same time a benefit of owning an annuity (without saying the word ‘annuity’). Note: This formula works with any product. For example, “HELLO, MRS. JONES? MY NAME IS _______, FROM THE _____ AGENCY DOWN THE STREET, AND I’VE BEEN TRYING TO REACH YOU BECAUSE I FIND THAT SOME OF MY RETIRED CLIENTS ARE PAYING INCOME TAXES ON THEIR SOCIAL SECURITY, AND THEY DON’T NEED TO. I’M A F hiprolean INANCIAL ADVISOR IN THE AREA AND I CAN SHOW YOU HOW TO REDUCE OR ELIMINATE INCOME TAXES ON YOUR SOCIAL SECURITY. I’LL SPEND 10 TO 15 MINUTES WITH YOU UNLESS YOU KEEP ME LONGER. THERE’S NO CHARGE. I’VE GOT WEDNESDAY MORNING AT 10:00 AVAILABLE, OR WOULD 2:00 ON THURSDAY AFTERNOON BE BETTER FOR YOU?” Your prospect’s responsibility at this point is to say, “No thanks, I’m not interested,” or maybe something not so kindhearted. You’ve just interrupted her world. However, you’ll do much better at annuity appointment setting if you understand that a ‘No’ is simply a latent reaction from childhood. In our formative years, the one word we heard more than any other was the dreaded, “No!” It’s what we got almost every time we asked for something: ”Mommy, can I have a cookie?” ”No.” ”Daddy, can I drive the car?” ”No.